The Financial Accounting Standards Board and the Government Accounting Standards Board are tweeting! This is either a sign of the apocalypse or a sign that social media is here to stay so we should all get on board.
There are many people, usually those who are closer to retiring than to their college graduation, who feel social media is a fad or a waste of time. There is probably no group more conservative than a bunch of accountants and if they feel tweeting has value, the rest of the world needs to consider the idea as well! The signs certainly indicate that it is not a fad. It can be a waste of time if you don’t have a well defined plan or strategy.
Social media should be used to gain name recognition and brand awareness. It can also be a great way to increase interaction with existing customers as well as potential clients. For those of you who have been avoiding social media, there are many great articles and webinars to guide you.
Just Google Social Media and see what you get!